The “Daddy” kink, of course, extends well beyond the heterosexual community. According to PornHub’s analytic team, women are actually 96 percent more likely to search for “dad” and “daddy” compared to men (Fun fact: searches for the term tend to spike around Father’s Day. It’s not just men perpetuating the daddy dynamic, either. Because of its association with power and control, the term tends to pop up pretty often in the BDSM scene. “The word ‘daddy’ typically denotes a dominant power role orientation,” says Pitagora. Most of the time, if one’s making an effort to bring daddy into the bedroom, they’re doing it in the interest of creating a very specific kink dynamic between the sheets. Still, there is a big difference between passing use of the term daddy and more orchestrated attempts to fetishize it, whether asking to be called daddy during sex or calling a partner daddy.